I’ve always been anti-launch. I’ve seen it so many times – new entrepreneurs desperate to get it “right” to the point that it takes them months, some over a year just to finally launch their website, launch their product or service, and actually put themselves out there.
No. Stop doing this to yourself. Website launches are ridiculous. I know you might be thinking “But Kimi, didn’t you just launch your new website following your re-brand?” Yes, I sure did. And guess what? It was a first-hand reminder that website launches are a complete waste of your energy and sanity.
There’s no such thing as perfect
It doesn’t matter how long you work on your website – there will always be room for improvement. I look around my website a mere week after launching and I see all of its flaws. There’s still so much to do… so many things I can work on and do better.
I think about the behind the scene work… the little details that make things pretty or the SEO work that I desperately need to do (*groan*). I could have spent months working on those things and I probably will. I went from zero to launch in about 4 weeks. Imagine how much longer it would be if I worried about all of those details? What a waste!
Something will inevitably be broken
Confession time y’all. The Pink Hexagon launch wasn’t without its hiccups. I made a list of things I needed to test or check the day before launch – links, payment gateway, opt-in forms, etc. I thought I had all of the bases covered. Silly me.
Turns out, I tested the payment gateway, but forgot to test the downloads. There was some sort of error happening with the zip files, rendering them unable to be opened after download. Oops.
But funnier still is the fact that I forgot to install my Google Analytics code. Well, not really forgot so much as I just didn’t remember that I’d originally installed it onto my Coming Soon Plugin, and that I needed to properly install it before going live. I don’t know what the official traffic count was for my launch, because I missed about half of a day worth of reporting. Yikes!
It’s more stress than it’s worth
Now that the whole launch thing is behind me, I’ve got the time to ask myself “Why did I put myself through that?” Y’all… I was really stressed. Some nights, I didn’t sleep very well because (thanks to my sleep disorder) I would wake up in the middle of the night and the first thought would be all of the things I had left to do. Sometimes I’d have to get out of bed, make a sluggish walk down the hall to my office, sit down at my desk, and write down the new things I’d thought of – and I swear, I’d tack on at least 5 things for every 1 I completed.
No. It’s not worth it. I promise.
But the worst part? The worst of it is that I started to feel like a bad partner. I count myself so incredibly fortunate because I have a supportive man who lets me do my thing. He appreciates what I do – even if he doesn’t always understand it. He knew why I was spending 12+ hours a day at my desk. He didn’t get upset when I announced immediately after dinner that I had work to go do. He didn’t complain all of those times he woke up to an empty bed.
No one cares about your launch as much as you do
Okay, so you can argue here that your job is to make people care about your launch. Y’all, I had 50,000+ people at my immediate fingertips that are within range of my target audience. Out of those, I know of literally hundreds of people who tracked my progress, commented on my posts, gave me feedback, cheered me on, and generally were excited about my launch.
But guess what? A small fraction of them have been to my website in the week following the launch – and I’ve gone to great lengths to be sure that everyone is aware of this site being live. Truth is, people enjoy the process but the whole launch thing isn’t really that big of a deal to them – not in the way it is to you.
See… while you were up all night, stressing over perfecting your “about page” (mine is terrible, and I’m okay with that for now), no one else was really worried about it. Most of the pressure and stress you experience is self-inflicted.
It never goes how you expect or hope it to
I had a goal for the first day of my launch. I had hundreds… HUNDREDS of people who were excited about my new products (my social media templates in particular) and were eager to purchase them. I have Facebook messages and emails to prove to myself that I’m not crazy – these people were seeking me out, ready to hand over some cash.
So I had a goal… a goal that seemed perfectly reasonable. I wanted to make $100 the day of my launch. Based on the number of people who expressed interest and went as far as to privately message me, $100 was more than reasonable! Other entrepreneurs I spoke to were convinced that my goal was too low and that I could easily make $500 the first day.
Number of sales I made on launch day? ONE.
I’m now the proud owner of about $11.67 after transaction fees.
I’m embarrassed of that. I know that there are plenty of people who would be so thrilled to make any money at all from their business. But frankly, the pay off (at least immediately) for the re-branding wasn’t worth it. I know it will prove to be the right choice in the long run, but right now it just sort of feels lame.
You lose out by not putting yourself out there sooner
Going back to my original point – launches are a waste. You spend too much time trying to get everything perfect. Worst of all is the amount of time you spend not putting yourself out there. Sure, I only made $11.67. But I would have had to wait even longer to make that money if I hadn’t put myself out there. I spent a month branding and designing this website and I could have easily spent another month sweating the details.
Put yourself out there. Learn as you go. Grow as a business! There’s absolutely no shame in that. Stop wasting time trying to be perfect. Imperfect is better than non-existant.
It’s time to do!
If you’ve been struggling for months to just “go live” with your idea, what’s holding you back? Comment below.
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