I read the same 3 questions almost daily….
- “How do I improve my reach on Facebook?”
- “Do I really have to spend money to get people to see my Facebook posts?”
- “What do I need to do to get more likes on my Facebook page?”
I’ve got some big secrets to share with you about Facebook, and they are going to be the ultimate game changer for you. I know the answer to all 3 of those questions and it’s time other bloggers knew it too. No expensive webinars or e-courses here… just real information that you can use to improve your traffic and engagement on Facebook.
Join Facebook Groups in Your Niche
It doesn’t even matter what kind of blogger you are. Fashion, Food, Lifestyle, Home Decor, Mental Health, Politics, Business… There are plenty of groups for you on Facebook that you can join. And guess what? These groups are going to be full of your target audience. There are literally large groups of people hanging out on Facebook that would love to get to know you and check out your content.
Yes, it sounds too good to be true. That’s because there’s a little more to it than that. The trick here is that you have to actually interact with these people. Yes, that means you have to spend some time every day engaging in conversation where you are not pitching yourself, your blog, your services, your product, your whatever.
TRUST is the key ingredient. You earn trust in groups by becoming an integral part of a community. That means you don’t start threads unrelated to the group and you certainly don’t go in there with the pure intent of promoting yourself.
You’re there because you have a passion for the topic of the group. Over time, you’ll find that it just so happens that you get the chance to answer questions or participate in a discussion where a link to one of your blog posts or something you created may be warranted. It won’t be perceived as spammy or icky, and people will be more willing to click and enjoy your content.
Use Your Facebook Profile To Your Advantage
It boggles my mind how many bloggers say “I don’t want my blog associated with me on Facebook” or “I want to keep business and Facebook seperate”. Wait… what? How do you ever expect to get to know your audience if you aren’t willing to get personal?
It’s FACT that small businesses (blogs included) typically gain more followers and trust faster when potential readers and clients can see your face, interact with you one on one, and can get even the smallest glimpse of your personal life. Yes, that means it’s super important that they be able to see your Facebook page, a clear profile picture, and most importantly… links leading to your website!
Here’s an example of my own Intro widget on my Facebook profile. In addition to my regular information, I list my blogs as current occupations. These links lead straight to their related Facebook Pages. Even better, I used the ability to add links to websites and you can click on them to view my blogs.
A huge portion of my blog traffic is tracked through my profile page. People find me that way because I spend a lot of time in groups where my target audience hangs out!
Post on Your Facebook Page Regularly
This is biggest mistakes so many bloggers make: They post maybe a few times per week or at most once a day. They think they are somehow bothering their followers, or that people will unlike their page due to too much posting.
Nope. You’re doing it backwards. You should actually be posting more.
Facebook’s algorithm shows your posts to a percentage of your followers to start off with. The faster followers respond to your post whether that’s with a comment, share, or even just a like… Facebook’s algorithm will increase the number of people who might see your post under the assumption that it’s something worth seeing.
The more often you post to your page, the more likely you are to catch your followers at just the right time for them to see and hopefully interact with your content. If you are only posting once or twice a week, you aren’t giving your content a real chance to be seen. Just because you posted at 6pm on Monday, doesn’t mean the right person was ever there to see it.
The “pay to play” idea, to be fair, is based on some truth. Buy paying to boost your posts or pay for advertisement space, you are paying Facebook to immediately show your content to larger groups of people. This is great if you have the extra cash to do it, or you are selling a product that you want to get in front of more faces quickly. But fact is, it’s not necessary when it comes to growing your Facebook following or for every day engagement.
Schedule Your Facebook Posts
Speaking of people not being available to be on social media every second of the day… *ahem* You should learn how to schedule out your social media posts. I personally use CoSchedule for this, but there are plenty of great, affordable (and even free) options out there, including the ability to schedule posts via Facebook itself. It’s a simple trick that allows you to be on Facebook whenever your target audience is (more on that later).
Add Variety to Your Posts
You may be stumped as to what you should be posting to your Facebook, so in addition to my Genius Way to Schedule Social Media When You Have Little Content, I’ve created a list for you to download featuring fabulous types of posts you can schedule out to keep your audience engaged with your Facebook page (including some nice money-makers!) which you can download at the end of this post.
Adding some variety will assure that you aren’t always promoting just your blog posts, your services, etc. It makes it less about you, and more about your audience. And I know you’re thinking that this sounds hard or counterproductive. I mean, why would you post stuff that isn’t directly promoting your stuff? Isn’t that a waste of time?
Nope. You’re still thinking backwards. Facebook isn’t a sprint. It takes time to cultivate meaningful relationships with an audience. They are much more likely to engage with your content, continue to engage, and even share with their friends if you are regularly posting content that varies.